Erica Fellion is a Los Angeles-based Creative Strategist, Producer, and Multimedia Creative with 15+ years of experience spanning video production, photography, design, advertising, and performance marketing.

She began her career at The Gazette in Colorado Springs, a two-time Pulitzer Prize-winning newspaper, where she worked across photography, videography, and multimedia advertising. Her hands-on background in production, combined with experience directing creative projects and collaborating across departments, gave her an early foundation in both storytelling and creative operations.

After relocating to Los Angeles, Erica transitioned into the performance marketing space, working with leading agencies (TubeScience, Common Thread, First Media) and a variety of brands to develop and produce performance-driven creative for platforms including Meta (Facebook, Instagram), TikTok, SnapChat, YouTube, Pinterest, and AppLovin. Her work has also focused on helping creative teams build stronger processes, workflows, and systems for producing content at scale.

Today, Erica focuses on the areas of creative strategy, production, and consulting, helping brands and agencies turn ideas and insights into effective multimedia campaigns. She brings a hands-on understanding of the creative process, from concept and strategy through production and post, with a particular interest in finding the balance between creative instincts, audience behavior, and measurable performance.

Outside of commercial work, Erica is an independent filmmaker and photographer whose narrative and documentary projects have been selected for film festivals and emerging filmmaker programs. Her work has received recognition including Best Documentary at the UCCS Student Film Festival and first place for Best Use of Multimedia Advertising from the Colorado Press Association.

When she’s not working, Erica is usually making something, whether that’s photographing food, experimenting in the kitchen, wandering through a museum, picking up a paintbrush, or getting outside. She has a particular soft spot for modern art, architecture, good storytelling, and projects that give her an excuse to learn something new.